— For Home Care Agency Owners
No More Guessing Game or figuring out
Here is the Exact Formula to Scale Revenue,Cut Your Work Hours and Slash Your Spend
Backed by the Course and Mastermind Community That Holds Your Hand Every Step of The way.
Get Instant Access. Buy Now Just one click way.
— For Home Care Agency Owners —
Everything Your Agency Needs to Grow — In One Department
24/7 Phone
A 24/7 AI voice receptionist built for home care answers every call, screens every caller, routes urgent family inquiries to your staff, and captures every detail into your CRM. Families never hear voicemail. Competitors never get your missed calls.
Instant Leads
Inquiries from every channel trigger immediate text and email outreach, qualification, and assessment booking — automatically. The family that reached out at 10 p.m. Sunday wakes up to a scheduled conversation with you
Grace AI
Grace is a free AI care navigator families can call 24/7 during a care crisis. She listens, assesses their needs, and — with permission — introduces them to verified providers who match. Introductions are exclusive by default, and there are no per-referral fees.
Referral Growth
The Boots-on-the-Ground field marketing system manages relationship-building with discharge planners, social workers, and physicians — the referral sources that sustain agencies for decades — backed by automation
Caregiver Recruiting
A recruiting platform built exclusively for home care includes an ATS, a pre-vetted caregiver pool, and soft-skills training integrated into the recruiting workflow — so caregivers arrive prepared to represent your brand, not just fill a shift.
Reputation
Automated review campaigns triggered after service milestones help build the consistent Google presence families check before they ever call
Community & Support
The Growth & Management Mastery Course and the Agency Community & Mastermind come with the system — giving you the playbook plus a community of owners and experts who've solved the challenges you're facing
— The Plan —
Explore Our Home Care Growth & Operations Solutions
PRODUCT 1
AI Voice Receptionist & Call Routing
AI Voice Receptionist
24/7 intelligent voice agent designed specifically for home care agencies. Answers incoming calls, screens callers, routes urgent family inquiries to the appropriate staff, and captures caller details instantly into your CRM.
Inbound Lead-to-Assessment Automation
Instantaneous response automation for inbound leads. Captures inquiries across channels, triggers immediate text/email outreach, qualifies prospective clients, and streamlines booking for in-home assessments and onboarding..
Boots-on-the-Ground Local Field Marketing System
Field Marketing Playbook & Local Growth Strategy
Comprehensive local marketing framework and digital toolkits designed to help agency owners drive referral partnerships,collect local business cards, and execute high-impact community campaigns via automation done for you.
Grace- Senior Care Navigator – The Lead Generation Agent
Grace is an AI care navigation specialist that connects your agency with families who chose you by name. Families call Grace free, 24/7, when they’re navigating a care crisis. Grace listens, assesses their needs, and only with the family’s permission introduces them to verified providers who match.
Your introductions are exclusive by default. A family’s information is only ever shared with more than one provider when the family asks for options and even then, only with providers they approved. No 10-agency race to the phone. No per-referral fees. Ever.
Grace network membership is included with your CareOpsHQ subscription there’s no separate charge, no per-lead billing, nothing added to your invoice. Every family who reaches you already knows who you are and asked to hear from you.
Automated Reputation Management Suite
Home Care Agency Growth & Management Course
Comprehensive curriculum and competency framework mapping out proven operational strategies, compliance standards, and scaling tactics for home care agency owners.
Caregiver Recruiting & ATS Platform
Home Care Agency Community & Mastermind Membership
CareOps HQ Agency Community & Mastermind
Exclusive membership for home care agency owners to connect, share operational strategies, access ongoing training, and get direct peer and expert support for scaling their businesses.
PRODUCT 2
Revenue Growth System for New Homecare Agencies
— Field Marketing Playbook & Local Growth Strategy
— Grace- Senior Care Navigator The Lead Generation Agent
— Caregiver Recruiting & ATS Platform
Home Care Agency Community & Mastermind Membership
PRODUCT 3
Revenue Growth System for New Homecare Agencies
— Field Marketing Playbook & Local Growth Strategy
— Grace- Senior Care Navigator The Lead Generation Agent
— Caregiver Recruiting & ATS Platform
Home Care Agency Community & Mastermind Membership
PRODUCT 4
AI Voice Receptionist & Call Routing
AI Voice Receptionist.
PRODUCT 5
AI Voice Receptionist & Call Routing
AI Voice Receptionist.
As a home care agency owner, you get the full platform the client acquisition system and the recruiting platform working side by side.
— Growth course + Agency Community & Mastermind —
YOU'VE LEARNED WHAT A WELL-RUN AGENCY LOOKS LIKE. NOW STOP RUNNING YOURS ALONE.
What If Your Agency Had an Entire Growth & Operations Department — Without a Single New Salary?
1
OPERATIONAL STRATEGIES
Proven systems that help separate agencies that scale from agencies that stall.
2
COMPLIANCE STANDARDS
Proven systems that help separate agencies that scale from agencies that stall.
3
SCALING TACTICS
Clear compliance standards mapped out so audits become easier to manage.
4
COMPETENCY FRAMEWORK
A clear standard you can use to hold your entire team accountable — not just yourself.
5
OPERATIONAL AUDIT
Start with a structured audit of your agency to identify exactly where time and revenue are leaking.
— Growth course + Agency Community & Mastermind —
While caring for an 89-year-old veteran, I watched caregivers who were physically present but emotionally disconnected — not because they were bad people, but because no one gave them the tools or systems to succeed.”
That moment sparked a five-year mission. But here’s what I learned building the solution inside my own agency: dignity for seniors and growth for owners aren’t separate problems. You can’t deliver great care if you’re losing clients to the agency that answered the phone first.
So I built the client acquisition system I needed — AI that answers every inquiry the moment it comes in, automation that turns callers into booked assessments, and a recruiting platform that keeps caregivers ready for
the clients you win. Then I ran my own agency on it.
Today that agency is 100% private-pay, with an 18–20 hour weekly care minimum — because when your pipeline is full, you choose your clients instead of chasing them. I run it with 30% less office staff and 40% less of my own time.Twenty-five years at the bedside taught me what care should look like. Building this system taught me what growth actually takes. Now both are yours
Magna Johnston-Bucknor, MSN, CMSRN, CSA
Founder, CareOpsHQ
RN · 25+ years clinical experience
ICU · Home Care · Hospice · Geriatrics
Current Home Care Agency Owner
— Growth course + Agency Community & Mastermind —